Profile

I am a design director and UX architect with 13 years’ experience and a focus on communication that is ideas-based, immaculately designed, and straight talking. I have spent most of this time at SAS (now MSLGroup), and latterly at BEAR, designing and directing digital and integrated projects for a wide variety of clients.

My approach to design and art direction: keep it simple, make it beautiful, and above all, make your audience care!

My approach to user experience: stay objective, keep asking ‘why’, and roll with the human quirks and biases of your users.

Lover of typography, the Spurs, snowboarding and good spelling (not necessarily in that order).

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