Brand identity & website


Create a brand and website that reflects the stature and ambition of a refocused financial technology company that processes $50bn worth of working capital.


After unearthing the essence of the business through workshops and interviews, a bold, standout brand was created around the theme ‘Powered by Demica’. It combined a striking colour scheme with characterful illustrations and quietly confident imagery of their people. The website reflected the re-energised direction of the business through intuitive, simple architecture that talked to several different audiences, and a design that demonstrated the company’s impressive technology and track record.


Strategy, user experience, creative direction, photographic art direction.

Launch site