Diageo
Annual report

Brief

Showcase the iconic drinks brands in Diageo’s stable, while also explaining the complex business in a simple and engaging way.

Answer

A film was created using a highly trained barman to present the business and brands in a slick manner. Beautifully shot, lighting and colour were used to create a black visual theme and give the film a premium quality. A printed piece and series of websites supported the central film.

Role

Concepts, design direction, photographic and video art direction.