Home Retail
Annual report

Brief

Create a report that confidently tells the story of the year and demonstrates the flexible nature of the business in uncertain times.

Answer

A 4x6 metre ‘video’ wall made up of 2,128 individual cardboard boxes, each forming a ‘pixel’ of the screen, was created. Using different colours and textures, graphics, words and images were animated by hand by a cast of volunteers, and filmed in time-lapse over the course of 3 days.

Role

Concepts, creative direction, design, photographic and video art direction.

Awards

Official Honoree: Corporate Communications, Webby Awards.