Home Retail
Online film

Brief

Create a film that tells the story of the year and relays the measures taken to improve the shopping experience with Argos and Homebase.

Answer

We created an ever-changing ‘house’ in which a family lives, shops and then redecorates, telling the story of technological innovation and in-store improvements through live action and stop-frame animation.

Role

Concepts, creative direction, video art direction.