Support the efforts of creating medal-winning British athletes by educating and inspiring the people who identify and develop them through to major championships, and hopefully the podium.
A web-based ecosystem with two distinct strands was designed and built for a select number of coaches and performance managers. The first was an online repository to support a series of highly exclusive workshops, talks and seminars where users could share content, media, and interact with the speakers and other attendees. The second was a quarterly themed magazine for a slightly wider group, bringing together the latest sports science, psychology insights and methodologies from around the world.
Strategy, user experience, design direction.